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Our Story

Alón Labs was founded by Dr. Daniel Jacobs, a board-certified plastic surgeon in California. The brand exists because two problems refused to go away.

His wife had melasma — stubborn, recurring pigmentation that wouldn't respond to the standard treatments. He had a scalp condition that was just as persistent. Together, they saw some of the best specialists in the world. The prescriptions were always the same: hydroquinone or other irritating treatments for her skin, steroids for his scalp.

Neither worked well enough. And the science had already moved past both.

Dr. Jacobs spent years engaging with the literature to try and find an answer, reformulating his product again and again, testing on himself and his wife first, until the results matched what the science predicted.

His wife's skin cleared. His scalp issues resolved. That's when Alón Labs began. It's now been twelve years and 2,500+ patients later.

Today we make specialty skincare and scalp care products built on three principles: target the root pathways, not just the symptoms; replace outdated ingredients like hydroquinone with better-tolerated alternatives; and never stop refining the formulas as the science evolves.

We're a California-based family business. We still test everything on ourselves first.